Trinity United Church – TUC Bake and Book Sale
Auction Ends: May 20, 2007 06:00 PM EDT

Books: Non-Fiction

Ben & Jerry's-The Inside Scoop by Fred Chico Lager

Item Number
627
Estimated Value
9 USD
Opening Bid
3 USD

Item Description

 Author is former CEO. Book's forward written by Jerry

From Kirkus Reviews
An insider's engagingly informal history of Ben & Jerry's Homemade Inc., a Vermont-based enterprise known for its scrumptious ice cream, profitable growth, and idiosyncratic brand of socioeconomic responsibility. Lager starts with a once-over-lightly version of how two childhood pals, Ben Cohen (a Colgate dropout) and Jerry Greenfield (an Oberlin grad who couldn't gain admission to med school), joined forces to open an ice cream parlor in an abandoned gas station in Burlington, Vt., in the spring of 1978. Against the odds, their venture prospered, and in 1982 the countercultural founders persuaded the author (an MBA who then owned a local nightclub) to give them a hand. He stayed until 1990, retiring as CEO in his 30s while remaining on call as a consultant and

Item Special Note

Paperback

Free delivery in Somerset county or by arrangement. Item may also be picked up at Trinity United Church or shipped at standard industry rates.

Donated By:

Gary and Joyce Pratt