NACS Foundation – NACS Foundation Silent Auction
Auction Ends: Mar 27, 2007 11:00 AM EDT

Software-Peripherals

MBS Systems Customer Relations Management (CRM)

Item Number
109
Estimated Value
7999 USD
Sold
4510 USD to Online Bidder
Number of Bids
163  -  Bid History

Item Description

Strike gold by mining your valuable data! CRM allows you to keep track of shoppers' buying habits and tap into this information so as to strategically market to the right customer at the right time--all the way from freshman year through graduation and into the alumni years. The module acts as a highly organized database of customer information where sales history is collected and stored. Stores simply extract the precise data that meets their criteria and use it to execute marketing campaigns that are targeted toward only the appropriate audience. CRM empowers stores with the highly specific information that allows them to reduce marketing costs and speak directly to the right customers without annoying others with wide-net marketing or "spam" campaigns. Find out more at exhibit #2101.

Item Special Note

CRM available only to existing MBS Systems In-Store iSeries (TA2/TA400) users. Bookstore is responsible for annual support fee of $799 per year.

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