Training at Your Site

Item Description

Private Database Marketing Seminar at your location

Your own 1-day in-house seminar! A custom seminar for your company employees based on your database marketing needs. More than 1,400 senior marketers have attended Arthur Middleton Hughes database marketing seminars, and more than 24 companies have had private seminars. Now you can have a similar learning experience at your location. Goal: to explain to your staff how database marketing can be used to improve customer acquisition, retention, reactivation and loyalty. Subjects covered include lifetime value, RFM, customer segmentation, tests and controls, communications, analytics, acquisition and retention. Includes seminar leader: Arthur Hughes, notebooks for 30 attendees, and travel expenses.

Nonmember value: $16,000
DMA member value: $12,000

Arthur Middleton Hughes -- Vice President, Solutions Architect

Arthur Hughes serves as Vice President and Solutions Architect at KnowledgeBase Marketing. Arthur has been designing and maintaining marketing databases for Fortune 500 companies and others for the past eighteen years. His database experience includes catalogers, retailers, restaurants, telephone companies, insurance, banks, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fund-raisers.

A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to Database Marketing, he wrote the book! He is the author of The Complete Database Marketer:. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing 3rd ed. (McGraw Hill 2005) and The Customer Loyalty Solution (McGraw Hill 2003).

Arthur's articles appear regularly in leading industry publications. His consulting assignments and lectures on marketing and economics have taken place in the U. S., Canada, Europe, Latin America and Asia. He has been a key speaker in marketing conferences in the U.S., Canada, U.K., Japan, Taiwan, Australia, Brazil, Venezuela, Malaysia and Portugal.

Item Special Note

Limit of 30 attendees maximum. US only. Conference call to discuss a custom seminar to meet your needs. Mutually agreed date and time with instructor. Bids for this item will be accepted online only at www.dmefauction.org. Visit the DMEF Auction Booth during DMA06, October 15-17, at the Moscone Convention Center in San Francisco!