Direct Marketing Educational Foundation – Auction for Education '06
Auction Ends: Oct 17, 2006 09:00 PM EDT

DMA Publications!

The Power of Direct Marketing: ROI, Sales, Expenditures, & Employment In the U.S., 2006-2007

The Power of Direct Marketing: ROI, Sales, Expenditures, & Employment In the U.S., 2006-2007

Item Number
054S
Estimated Value
545 USD
Sold
100 USD to seankevinjendan
Number of Bids
1  -  Bid History

Item Description

This report provides detailed analyses and forecasts on the impact of direct marketing across all industries and sectors of the economy; highlighting

  • ROI
  • direct marketing advertising expenditures
  • direct marketing-driven sales
  • employment
.

Data is broken down by 52 industry groupings, 51 geographical regions, 11 major media channels including catalog, direct mail, telephone marketing, e-mail, Internet marketing, DRTV, radio, magazines, newspapers, and insert media; Four intended purpose categories: Direct Order, Lead Generation, Retail Purchase, and Fundraising, and Consumer and Business-to-Business markets.

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