DMA Publications!
The Power of Direct Marketing: ROI, Sales, Expenditures, & Employment In the U.S., 2006-2007
- Item Number
- 054S
- Estimated Value
- 545 USD
- Sold
- 100 USD to seankevinjendan
- Number of Bids
- 1 - Bid History
Item Description
This report provides detailed analyses and forecasts on the impact of direct marketing across all industries and sectors of the economy; highlighting
- ROI
- direct marketing advertising expenditures
- direct marketing-driven sales
- employment
Data is broken down by 52 industry groupings, 51 geographical regions, 11 major media channels including catalog, direct mail, telephone marketing, e-mail, Internet marketing, DRTV, radio, magazines, newspapers, and insert media; Four intended purpose categories: Direct Order, Lead Generation, Retail Purchase, and Fundraising, and Consumer and Business-to-Business markets.
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