Training at Your Site

Item Description

Who Wants to be a Direct Mail Champion Interactive Presentation - At Your Company!

Have you ever received a piece of Direct Mail and thought to yourself, "What were these people thinking?" Or, maybe you received a Direct Mail piece that caught your attention and prompted further information or action. In today's world, "good" may not be good enough to command attention and engage consumer response. This interactive and lively discussion will focus on how you can most effectively use Direct Mail as a trusted component to your marketing campaign.

David Mastervich, of the U.S. Postal Service, leads an energetic discussion on best and worst practices and interacts with members of the audience who are asked to bring a Direct Mail piece that either appealed to their consumer senses or seemed to flop in its message, design or both. Address quality issues will also be weaved throughout this educational and entertaining discussion. Everyone from the agency side to the corporate side to the nonprofit sector will leave this presentation with actionable advice to make Direct Mail Champions out of every marketer in attendance.

Don't forget to bring a piece of Direct Mail you've recently received that made YOU ask, "What were they thinking?"

David Mastervich
Sales Strategy and Deployment
U.S. Postal Service
David has been with the U.S. Postal Service for 25 years. Currently, David is a member of the Headquarters Sales Strategy Team with his focus on Direct Mail. His U.S. Postal Service career includes managing International Consolidators for the U.S. Postal Service global products, leading a National Sales Team focused on Direct Mail Growth, and numerous positions while in the field. David graduated from Western Michigan University with a BA degree in Education, and is currently working toward his Masters Degree in The Science of Management. He is an avid sports fan and ran competitively while in college. He still runs a few miles a day.

Past Speaking Engagements:
David has spoken at many conferences and forums on the subject of Direct Mail and Direct Marketing. Just in February 2006, he delivered a session on Direct Marketing Strategies at the Print on Demand Initiative (PODI) Annual Meeting and at the Exhibitor 2006 Conference in Las Vegas. David has also given presentations at Direct Marketing Association Florida State Chapter and the Direct Marketing Association of Detroit. Additionally he has spoken at several Ad Federation meetings.

Item Special Note

WINNING BIDDER TO BE ANNOUNCED 10/14 at DMEF Awards Dinner! Maximum: 75 participants. Mutually agreed date between presenter and winning bidder. Domestic (U.S.) only.