Auction Ends: Oct 17, 2006 09:00 PM EDT

DMA Publications!

The DMA 2006 Response Rate Trends Report

Item Number: 054o

Estimated Value: 445 USD
Sold: 160 USD to Idaho

Number of Bids: 7 - Bid History

Item Description

The DMA 2006 Response Rate Trends Report

Find response rate benchmarks specific to your campaigns across 12 media, by 4 different campaign objectives, in 25 industries and nearly 100 product categories. Compare media, costs, response rates and ROI.

Nonmember Retail Value: $445.00
DMA Member Retail Value: $245.00

Item Special Note

Available for shipping in October.

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Proxy Bid

Proxy bidding places bids on your behalf at the lowest possible increments. Simply enter your maximum bid (the highest amount you are willing to pay).

The goal of proxy bidding is for you to win the auction at the lowest possible price. Your maximum bid is only placed when another bidder also bids up to that amount or when the reserve price is equal to or greater than your maximum bid.

Bids will increase based on the bid increment set for the auction. Therefore, the current bid will equal the former bid plus the bid increment.

Example

An item’s current bid is $3.00, and the bid increment is $0.10. Jane chooses automatic bidding and enters a maximum bid of $6.00, so Jane becomes the high bidder and the current bid reads $3.10.

Straight Bid

Enter an amount higher than the current winning bid (displayed on the auction page as "Leading Bid"), and click on the "Bid this exact amount" radio button below the bid you just entered. Then click the "Place Bid" button. The system will immediately place your bid at the exact amount you entered.

Example

If the current high bid is $1.00, and you entered a straight bid of $15.00, you’re now the current high bidder at $15.00.

Reserve Price

The Reserve is the minimum amount the organization is willing to sell the item. If the reserve isn't met by the end of the auction, then this item will not be sold.

Bid Extension

The auction closing time on an item will be extended by 5 minutes each time a new bid is placed during the last 5 minutes of an auction. The item's closing time will continue to extend in 5 minute increments as long as there is continued bidding. The item will automatically close when there is a 5 minute extension period with no new bids.

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Further bidding will take place for this item during a live auction after online bidding is closed.

Absentee Bids

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