Auction Ends: Oct 17, 2006 09:00 PM EDT

Books-Audio-Video

The DMA 2006 Response Rate Trends Report

Item Number: 054R

Estimated Value: 445 USD
Opening Bid: 70 USD

Item Description

The DMA 2006 Response Rate Trends Report

Find response rate benchmarks specific to your campaigns across 12 media, by 4 different campaign objectives, in 25 industries and nearly 100 product categories. Compare media, costs, response rates and ROI.

Nonmember Retail Value: $445.00
DMA Member Retail Value: $245.00

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