Direct Marketing Educational Foundation – Auction for Education '06
Auction Ends: Oct 17, 2006 09:00 PM EDT

Training at Your Site

Private Seminar at Your Location: Predictive Modeling & Segmentation

Private Seminar at Your Location: Predictive Modeling & Segmentation

Item Number
014A
Estimated Value
16000 USD
Sold
4000 USD to mtacelli
Number of Bids
1  -  Bid History

Item Description

Your own 1-day in-house seminar! The Essentials of Predictive Modeling & Segmentation. Condensed from The DMA Statistics & Modeling Seminar by David Shepard, President, David Associates, this private at-your-company seminar will meet your company's training needs in a 1-day session. Topic areas include: Predictive Modeling and Segmentation Modeling; Multiple Regression Analysis; Correlation Analysis; Discriminant Analysis; Logistic Regression; AID/CHAID or "Tree" Analysis; Economics of Segmentation; Factor Analysis; Cluster Analysis; Statistical Analysis; and How to Get Started, choosing the hardware and software you need, deciding whether to hire consultants or service bureaus vs. doing it in-house, and what you can expect to gain in the first year. Includes seminar instructor, notebooks for 30 attendees, and travel expenses.
Nonmember value: $16,000 DMA member value: $12,000

Item Special Note

ONLINE ONLY
Maximum: 30 participants, mutually agreed date and time with instructor. Valid only in New York City, Chicago, Boston and Washington, DC metro areas. Bids for this item will be accepted online only at www.dmefauction.org.
Visit the DMEF Auction Booth during DMA06, October 15-17, at the Moscone Convention Center in San Francisco!

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