Auction Ends: Oct 17, 2006 09:00 PM EDT

Training at Your Site

1-Day Private B2B Marketing Training Seminar at Your Location

Item Number: 010A

Estimated Value: 16000 USD
Opening Bid: 5000 USD

Item Description

How can you drive sales and sales leads ... manage costs ... and make your B-to-B marketing programs even more effective and accountable? For an increasing number of B-to-B marketers, the answer is direct marketing. In this seminar, you'll learn how to develop effective creative, construct offers, select lists, test, build databases, set budgets, measure results, and much more. This comprehensive seminar will help you avoid costly mistakes and ensure the best results. Plus, you will also share and learn from your peers in an interactive, highly engaged environment.

Topics Include:
-How to turn your database into a high performance engine
-How to overcome inertia-the role of offers
-Great creative that works--and why
-testing
-Telemarketing: still alive and well
-Maximizing the Internet
-B-to-B catalog marketing
-Beyond the basics-The key media toolbox
-Profitable lead generation
-Profitable retention tactics
-Summary and Overview.

Ruth P. Stevens consults on customer acquisition and retention for both consumer and business-to-business clients. She has held direct marketing positions at Time Warner, Ziff-Davis, and IBM, as well as two Internet startup companies. Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002. She is the author of The DMA Lead Generation Handbook and teaches graduate students at NYU and Columbia Business School, where she received her MBA.

Item Special Note

Maximum: 30 participants. Bids for this item will be accepted online only at www.dmefauction.org.
Continental U.S. only. Date and time mutually agreeable to bidder and instructor.
Visit the DMEF Auction Booth from October 14-17, during DMA06 at the Moscone Convention Center in San Francisco, CA!