Auction Ends: Oct 18, 2005 06:00 PM EDT

Books-Audio-Software

The DMA 2004 Response Rate Report

Item Number: 054ff

Estimated Value: 400 USD
Opening Bid: 35 USD

Item Description

The DMA 2004 Response Rate Report
Find response rate benchmarks specific to your campaigns across 12 media, by 4 different campaign objectives, in 25 industries and nearly 100 product categories. Compare media, costs, response rates and ROI.
Non--Member Retail Value:$400
Member Retail Value:$200

Item Special Note

ATLANTA BOOTH ONLY
This item will be featured exclusively at the DMEF Auction for Education Booth in Atlanta.
Visit the Booth during DMA05, October 16-18, at the Georgia World Congress Center. Come by early and often!

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