Direct Marketing Educational Foundation – DMEF Auction for Education
Auction Ends: Oct 18, 2005 06:00 PM EDT

Seminars

Private Seminar at Your Location: Predictive Modeling & Segmentation

Private Seminar at Your Location: Predictive Modeling & Segmentation

Item Number
014a
Estimated Value
16000 USD
Sold
6000 USD to Idaho
Number of Bids
6  -  Bid History

Item Description

Your own in-house seminar! The Essentials of Predictive Modeling & Segmentation. Condensed from The DMA Statistics & Modeling Seminar by David Shepard, President, David Associates, this private at-your-company seminar will meet your company's training needs in a 1-day session. Topic areas include: Predictive Modeling and Segmentation Modeling; Multiple Regression Analysis; Correlation Analysis; Discriminant Analysis; Logistic Regression; AID/CHAID or "Tree" Analysis; Economics of Segmentation; Factor Analysis; Cluster Analysis; Statistical Analysis; and How to Get Started, choosing the hardware and software you need, deciding whether to hire consultants or service bureaus vs. doing it in-house, and what you can expect to gain in the first year. Includes seminar instructor, notebooks for 30 attendees, and travel expenses.

Item Special Note

ONLINE ONLY
Maximum: 30 participants. Valid only in New York City, Chicago, Dallas, Boston and Washington, DC. Bids for this item will be accepted online only at www.dmefauction.org.
Visit the DMEF Auction Booth during DMA05, October 16-18, at the World Congress Center in Atlanta, GA!

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